![]() Lalwani: Our mission is to provide a better understanding of the world around us. I think our commitment to covering things like international affairs has deepened over time, but our major goal of empowering people with understanding remains consistent. Valerie Lapinski, Managing Producer: Our official mission has always been “Explain the News,” but I feel that the unspoken agreement we’ve always had with our video audience is “We answer the questions you never knew you had.” We try to home in on questions that are floating around about big issues, but we also take a lot of joy in covering the little mysteries about the world around us, and that extends to our coverage on culture, history, science, design, and everything in between. What do you see as the driving mission of Vox Video? Has it changed over time? We care deeply about global affairs, and I hope that we can continue to push ourselves to do more on that front. Vox established a unique voice and visual format around US politics and policy in the first couple of years, and since then we’ve intentionally pushed our scope and abilities to cover international stories. It’s been energizing for me to see our coverage, and our global viewership, expand over the years. Mona Lalwani, Editorial Director: Our team has grown consistently, in both size and ability, and our channel reflects that growth. We hired people who seemed flexible and eager to learn, and from the very start, everyone who joined the team has shaped what a “Vox video” is, whether through their unique interests or their unique skills. We were just trying to figure out what a good internet video looked like. Joss Fong, Senior Producer: In those early days, I truly never imagined that we’d have such a big, impressive team. I’m almost constantly in awe of what my teammates make, and it’s their opinions I’m most nervous to hear when I’ve made something new - as the team grew, our standards grew higher, too. There was, and still is, just a really special culture of collaboration and good-spirited competition on the team. We, instead, were most inspired by and aiming for the kinds of things we loved most on YouTube, but making the most of the motion design and animation skills we all had and the journalistic institution we were a part of. When we started, most newsrooms were making work that was like cable news some others were making short, character-driven documentaries that might be the kind of thing you’d see at a film festival. Joe Posner, VP, Creative Development: It’s been such a great adventure. What has it been like to see Vox video grow over time? To celebrate, we asked VP of Creative Development Joe Posner, Senior Producer Joss Fong, Editorial Director Mona Lalwani, and Managing Producer Valerie Lapinski to explain how we built it, the impact of the Vox video program, and where we’re going. ![]() This week, the YouTube channel reached a massive milestone: We officially hit 10 million subscribers on the channel. ![]() Vox videos are now watched in over 240 countries by students, educators, and policymakers and have helped bring clarity to everyday questions and the big challenges of the day. It’s now grown to 31 talented producers, animators, and story editors, who have produced over 1,335 videos, racked up 2.6 billion views, and helped launch shows like Glad You Asked on YouTube Originals, Explained on Netflix, and Level Playing Field on HBO. The new campaign sits under Lucozade’s It’s On megabrand platform, also created by adam&eveDDB, which brings to life the positive energy that embodies Lucozade and that feeling you have when you’re ready to take on whatever’s ahead.When Vox launched a dedicated YouTube program seven years ago, it was a team of two, aiming to create a new type of explainer video for the internet. ![]() In fact, we wrote the concept with her in mind! So couldn’t be more excited to see this high-energy partnership come to life.” By tapping into Amelia’s wide appeal and cultural relevance we’re extending our brand to a key target audience.”Ĭamille Standen, content creative director at adam&eveDDB, said: “Amelia’s trademark wit and sharp sense of humour made her the perfect fit for getting Lucozade Alert on Gen Z’s radar. Zoe Trimble, head of Lucozade Energy at Suntory Beverage & Food GB&I, said: “Since launching the brand, we’ve been looking at how we can take a disruptive and energetic approach in our comms. The vox pops conducted on the streets of London will launch as a content series across Amelia’s Instagram and TikTok feeds, as well as Lucozade Alert’s Instagram, Facebook and YouTube channels, from 28 July. In Lucozade’s ‘Look Alert’ campaign, Dimoldenberg shoots quickfire questions at passers-by – such as “What does the average person do 13 times a day?” and “Can fish blink?” – to test the public’s sharpness and gets some unexpected, and sometimes very alert, answers in response. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |